Greenway Associates is delighted to speak with Craig Mann, founding partner of Studio MB, one of the UK’s leading multidisciplinary exhibition design studios. Alongside fellow founding partner Charlie Barr, Craig has spent over two decades crafting immersive visitor experiences that go beyond the simple display of objects. At the heart of Studio MB’s philosophy is a belief that every exhibition has a story to tell, and that designers have a vital role to play in shaping it.

Craig believes that strong storytelling not only enhances the visitor experience but also adds value for clients, helping their vision reach its fullest potential. In an age where many exhibitions risk becoming mere displays, Craig shares why narrative is the difference between a display that is forgettable and one that is truly transformative.

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